Full case studies

Build Logs

What was built, for whom, what broke, and the result — 3–10 min reads.

The facts on the page barely changed. Where the direct answer sat, and how closely the headline matched a real search question, did.

Identical layout and copy, built three times on three different platforms, to see which one actually gives AI crawlers the most to work with.

A faster, cleaner site after migration didn't mean better rankings on day one — it meant a temporary blind spot while Google caught up.

A batch audit of SaaS homepages using a rule-based AEO checker turned up the same handful of fixable gaps, again and again.