Full case studies

Build Logs

What was built, for whom, what broke, and the result — 3–10 min reads.

E-commerce & AILive

Why Isn't My Site Showing Up in ChatGPT? Here's What I Fixed

Ranking #3 on Google didn't mean showing up in ChatGPT's answers. Here's the gap between SEO and AI visibility, and what closed it.

E-commerce & AILive

A Tool Call Was Silently Failing, and My Agent Just Kept Going Like Nothing Happened

Every time the inventory API errored, the tool just made up a plausible answer instead of saying so. The agent had no way to tell a real result from a fabricated one — here's how I found it.

E-commerce & AILive

Fixing an AI Sales Agent That Promised the Wrong Refund

A RAG-based Shopify sales agent handled routine questions well — until it turned a vague FAQ line into an incorrect refund promise.