Duplicate title tags are consistently one of the most common real-world SEO mistakes — when two pages share a title, Google has to guess which one to rank for a shared query, and often doesn't pick the one you actually wanted surfaced.
The fix:
check your site's title tags page by page (a sitemap crawl or your CMS's page list makes this fast), and make sure every single page has a distinct, specific title — no two pages, even similar ones, sharing the exact same text.
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