Abandoned-Cart Emails Arriving Late? Fix the Webhook

A cart-recovery message that arrives hours after someone abandons their cart is usually a technical delay somewhere in the trigger chain — a slow webhook, a polling interval set too wide, a queue backing up — not a problem with what the message actually says.

The fix:

check the actual trigger latency before touching the email copy. Test how long it genuinely takes from "cart abandoned" to "webhook fires," and fix that gap first — the best-written recovery email still underperforms badly if it shows up long after the moment of interest has passed.